1980's: A line of 3-3/4" action figures bearing the SGT. ROCK name was released in the 1980s by Remco Toys, likely as a result of the popularity of Hasbro's G.I. Joe toy line. The figures had little resemblance to the World War II characters of the comic books. The Sgt. Rock figure was depicted in Vietnam-era fatigues and gear and had an M-16 rifle instead of a Thompson submachine gun. Other generic figures were sold, with no other characters recognizable from the comics. These US troops also had Vietnam-era equipment and helmets/helmet covers or berets, and were collectively referred to as "Tough Action Soldiers." "Enemy" soldiers were simply toys produced from the same molds used to make the US soldiers, painted black with blue helmets. Each figure came with a plastic dog tag on which purchasers could ink their name and rank. A serial number was printed on a paper sticker affixed to the plastic tag, which also came with a silver coloured string to suspend the tag around the neck. Playsets included plastic machinegun and mortar bunkers. The quality of these toys was very low; soft plastic was used, and joints had limited movement, especially compared to the much superior G.I. Joe line of 3-3/4" action figures.
2002: a limited edition of 12" SGT. ROCK figures was released by Hasbro, as part of the 12" GI Joe line, including four other characters from the comic book series; Bulldozer, Little Sure Shot, Jackie Johnson and Wildman. The figures wore proper World War II-era fatigues and carried the same weapons they carried in the comic books (though the Bulldozer figure carries an M-1 rifle instead of an air-cooled Browning .30 calibre machine gun). A female figure was also released, portraying French Resistance fighter Mademoiselle Marie, Sgt. Rock's only love interest during the comic book series. A number of playsets were also produced by Dreams and Visions in 2003, for either Sgt. Rock or any other 12" figures.Fun Film Fact: For a period of time in the late 1980s early 1990s, Arnold Schwarzenegger was attached to the role, despite the seeming incongruity of an Austrian actor playing an American G.I. in World War II. Screenplays were written by David Peoples (1987), John Milius (1993), and Brian Helgeland (1996), depicting Rock as having a German-American father and being able to speak German (a skill he uses to ambush the enemy).Producer Joel Silver is still attempting to make a Sgt. Rock movie. John Cox has written the latest screenplay, which is not based on any of the previous screenplay drafts. Cox has stated that Schwarzenegger is no longer attached to star in the project.
In April 2007, David Gambino, VP at Silver Pictures said, "The good news is we have a fantastic screenplay and everybody's really happy with it. It's really just about trying to attach cast right now and really decide what the movie is going to be, how we're going to make it." Bruce Willis was reportedly under consideration for the role. Guy Ritchie is rumored to direct.
In December 2008, Ritchie reported that the film has been shelved due to his work on a Sherlock Holmes feature film, but confirmed that the "Sgt. Rock" film will indeed be set during World War II and include the members of Easy Company.
On February 2, 2010, Silver announced the drastic and surprising[citation needed] setting change from World War II to another battle in the near future.
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