Barry Kitson Appreciation

Barry Kitson Appreciation

1957 Lone Ranger & Tonto Posters

The 1957 Lone Ranger and Tonto posters are rare, life-size (approx. 25" x 74.5") promotional door posters featuring actors Clayton Moore as the Lone Ranger and Jay Silverheels as Tonto.

Origin: Issued in 1957 by General Mills (the show's primary sponsor) as a mail-in premium for children who sent in cereal box tops (such as Wheaties) plus a small fee (around 35¢ to 50¢). 

Design & Size: Full-length, life-size portrait displays meant to be hung on doors or walls. 

Condition & Provenance: Because they were mailed folded in envelopes, original vintage copies often show fold lines, minor edge tears, or tack holes from being hung up by children. 

Value & Market: Authenticated original pairs can command anywhere from $1,200 to $1,800 at auction (and higher, up to several thousand dollars for museum-grade linen-backed sets).

Modern reproductions, photo prints, and metal wall art are widely available online starting around $17 to $35 (such as via Fine Art America or collector print sellers).

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