Clipped from Newsarama.com: Though Alex Ross was behind many of the most successful modern Captain Marvel stories, DC surprisingly failed to get back to him on a proposal for a new series, Say My Name...Shazam! in the aftermath of Day of Judgment. Ross would have done covers and art-directed the project, which would have been written by DC’s most popular writer, Geoff Johns.The full story is in Alter Ego #75 from TwoMorrows, but the tale would have involved a depowered Billy Batson reclaiming the scattered powers of the wizard Shazam from different individuals who had received them and were misusing them. One of these, a black youth, would actually use his powers wisely, and Billy would allow him to keep his powers, turning him into Vulcan, the first black member of the Marvel Family – modeled after the Black Vulcan, a character from the Super Friends cartoon.
DC had their own ideas about what they wanted to do with the character, and Johns and Ross’ proposal was met not with rejection, but outright radio silence.
Added What If...Bonus:
Alex Ross on proposed Shazam animated series (circa 2003): "That was something I did for Paul Dini to pitch a Shazam animated series to Cartoon Network. They said they were very interested, but nothing's come of it so far. I can only say I hope it was only temporarily shelved. The drawing is a mixture of the Bruce Timm style and the simplicity of the Powerpuff Girls (courtesy of Mythology: The DC Comics Art of Alex Ross)."
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